So, I'm watching 90210 on Soapnet which, embarrassingly enough, is part of my daily routine, and on comes a Comcast commercial advertising their advertising. It is unclear why they have decided to place this spot here as it would not occur to me that 90210 would attract a large audience of people responsible for television ad buys. The commercial juxtaposes a series of caricatured demographic types (like a nun) with products( (like a motorcycle) that, according to marketers, would not appeal to them. Then ,of course, Comcast fixes everything and the nun gets a bike instead of a motorcycle and everybody's happy. But if, as I assumed earlier, no one who controls the advertising budgets for big business or (small for that matter) is watching, then, it would seem they are trying to subtly bully all of us into watching demographically appropriate programming and wanting demographically appropriate products? I started to wonder with whom I was currently sharing demographic space. Most of the ads, as usual, seemed aimed at stay at home moms and other types who want things elegant and easy, then a commercial came on for a revolutionary home diabetes kit. This is what struck me. Why did these ad gurus in the Comcast building decide that the audience for the second hour of 90210 was particularly likely to be in need of this product. Now, I know next to nothing about diabetes (and I am quite sure that what I am about to say will offend some people and you are totally right, I am an asshole), but the only cause that I did know of was obesity. As far as I knew, diabetes was either hereditary or random or it was caused by obesity, so, on that logic, the marketing establishment had decided that I, as 90210 viewer, was particularly likely to be obese. When the program came back on, it all made sense. It was the high camp years, Brandon and kelly were helping a cab driver who had been a doctor in Bosnia and thought his wife was dead find his wife and in the end, they happily reunite the two, all while Brandon and Kelly are trying to plan their own wedding and the last scene ends with Valerie convinced that she has gotten AIDS from a one night stand with a photographer in whose drawer she found heroin and needles, I mean who else but someone who never leaves the couch could possibly find any of this worth watching? Essentially, those watching 90210 are committing a self-nullifying act. We, the 90210 audience, have low self esteem. Why else would we watch the later years of such a show? Thus, the marketers have determined that having low self-esteem, we are more likely to be obese thus more likely to have diabetes. All of this, of course, has just increased my fear of becoming obese and getting diabetes and havingmy legs amputated. Maybe, I should start buying the diet pills they were just trying to sell me.